The “Purple Heart” is a US Military decoration with a rich history, originally established by General George Washington in 1782. In modern times it is awarded to military personnel who are wounded or killed, to honour their sacrifices. The heart-shaped medal contains a profile of George Washington, and his coat of arms.

To honour women who have faced a cancer diagnosis, especially those who have been wounded or have died, we wished to capture the symbolism of the Purple Heart medal. We’ve done this with our team name, and by using an image of a heart in our logo, within the shape of a purple awareness ribbon.

Additionally, purple is the colour of the awareness ribbon that symbolises all gynaecologic cancer (cervical, ovarian, uterine/endometrial, vaginal and vulvar cancers), which we thought extremely fitting. Our logo and slogan also incorporates the colour pink, to represent the awareness ribbon for breast cancer.